Masterclass in “fuzzy thinking”

Dr. Chris Arnold (the recipient of an honorary doctorate from BU) gave a Masterclass in “fuzzy thinking” to the students of MA Advertising on 07 March to assist them in finding innovative ways in which to approach creative challenges.

Chris also led the students through an exercise based on a live brief on behalf of a major global brand (for GP Batteries) — a client for his two agencies, Creative Orchestra and The Garage.

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