Ricarda Romer – Reflections on having two placements and a future in the industry

Course – AdvertisingRicarda Romer

Where are you originally from and why did you decide on coming to BU?

I am from Germany and I decided to come to Bournemouth because the University has a great reputation, especially for the Media School.

Placement Title and Department

My first placement was for 3 month at Mediacom as a Planning Intern and then I did a second placement in Sport Sponsorship as Junior Research Executive at SMG Insight in London.

What was it like having two placements during the year?

It was quite useful to get to know two different companies especially because one was a very well established company and the other one was much smaller and hasn’t been around as long. Having had experience from the Mediacom placement helped me to get the job at SMG, which clearly showed me how much employers are actually looking for applicants who have some work experience. I found that working in a really big company can be very intimidating and it often didn’t feel very friendly. In the smaller company I was much more integrated, which generally taught me a lot more. However, the workload was a bit too much sometimes.

Has the placement experience helped you identify what you want to do in the future?

During my placement year I figured out that I don’t want to work within the advertising/marketing industry. I have had doubts before while I was studying but after experiencing what it means to work in this industry I am even more convinced that I want to pursue a different career after I finish the course. I enjoy working life in general but I realised that the advertising industry is just not right for me.

How did you find your placement reviews and the support from the University?

The support from the University was really good. Since I was unsure about my choice of degree, speaking to my Placement Development Advisor has given me more confidence to stand by my decision to find a different career after I finish my course. She was generally really helpful, caring, and helped me to focus on what I really want to do with my life.

Now that you are done, what are your plans for the rest of the summer before coming back to final year?

My plans for the summer are to relax and spend lots of time at home. I am going to travel as well to see some of my friends from University. After that I will focus on writing my placement report and also make a plan of what I will do after finishing my course at Bournemouth University.

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