By Cliff Van Wyk, Senior Lecturer
In this hotly-contested category, Ross’s entry was a ’stand-out’, and clearly displayed his strategic and creative skills. His ‘Decisions’ campaign featured an integrated campaign across print, online, outdoor and radio promoting the Sky Go service. These awards rank as the highest recognition of creative skills, and students who enter face heavy competition with fellow students and industry professionals (the only condition being that entrants are aged under 23 years) from across the world.
All judging is done by leading advertising industry professionals, and winners’ work is published in the highly prestigious D&AD Annual, and is featured on their website. Ross will now be entitled to use the D&AD pencil mark on his portfolio and blog and, together with the prized certificate, he will have his full portfolio published on the D&AD website. This pencil mark is a badge of honour and is well recognised within the industry as such.