The eight students from Fellow and Daffadowndilly agencies will head to Barcelona on 9 May for the edcom annual conference. At the event, they’ll find out which of the three finalist teams will win the coveted prize of a week at the Cannes Lions Festival in June. The festival, which has run since 1954, is a global celebration of creativity in communication and draws creatives from around the world including some of the biggest global brands. Hence Ad Venture says the competition is “more than a game; It’s your gateway into advertising.”
The competition, according to the Ad Venture site, is the first pan-European competition that aims to give students an opportunity to experience life working in an advertising agency and offers an annual brief that the student agencies address. This year the challenge was to raise awareness about opportunities in Europe to support young people in gaining work experience. They were charged with focusing on employability through the European Commission’s Youth Employment actions and initiatives.
Daffadowndilly responded with a campaign called ‘Map Your Future’ . After hearing the news on Friday, Georgina Robb said: “To get this far in the competition has been a very exciting but unexpected accomplishment. The team have worked so well together and enjoyed the challenge of a European brief. Presenting our idea to the judges in Barcelona will be a great opportunity that we’re looking forward to. We’re also very proud for Bournemouth University to be representing 2 out of the 3 final teams!”
Fellow responded to the brief with a campaign called ‘Change the story’. The agency was similarly thrilled to hear the news of their selection as finalists. As Cameron Black put it: “We are absolutely over the moon, we can’t believe we have made the final! We feel incredibly proud to have the opportunity to represent Bournemouth University at a European level and end our degree on a high”.
These two teams will pitch their campaigns to judges at the Barcelona conference against the Bonhomie agency from Turkey. Bonhomie titled its campaign ‘My CV can’t tell you’.
The competition forms part of the final-year advertising unit called Campaign Planning. The unit asks students to create their own advertising agencies and respond to a series of briefs. The four teams that perform best on the first assignment are entered into this competition. To have two of those teams be chosen as semi-finalists and then finalists is an outstanding achievement and testament to the quality of our students’ work, said Melanie Gray, lecturer and consultant in makreting and advertising, who leads the unit.
Similar sentiments were echoed throughout CMC and the Media School, including Associate Dean Dr Richard Scullion who described the results as “a superb achievement from the BA Advertising student and staff team”.
And CMC students have a winning track record with the Ad Venture competition as students from the Brutha agency won the 2011-12 competition with their ‘Nothing Despicable About Me’ campaign, which borrowed the ‘Minions’ from ‘Despicable Me’ to help internet users to understand Online Behavioural Advertising.
The EACA is the European Association of Communications Agencies, which brings together the advertising, media and sales promotions agencies across Europe. The organisation aims to foster international experience and allow for issues to be shared and dealt with on a pan-European basis.