CMC’s John Oliver presents to SMEs on managing media innovation

JohnOliver - Media InnovationCMC’s Dr John Oliver from the Advances in Media Management (AiMM) research group recently delivered a talk on ‘Managing Media Innovation’at the BU Centre for Entrepreneurship.

Presenting to an audience of business people working in digital media small and medium enterprises (SMEs), John presented case studies and a strategic recipe for  how firms had adapted to the new media environment. He also provided examples of how UK media firms had managed media innovation over the long and short term.

Feedback from the audience was impressive with 97% of delegates rating the talk as “excellent”.

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