Last year, CMC joined D&AD to give students access to the services and awards that the organisation offers its industry and university members. Amongst the key benefits of the membership is that students have access to the New Blood awards programme where they respond to industry-led briefs, which are judged by some of the biggest names in advertising from around the world.
As Advertising Senior Lecturer Cliff Van Wyk says, the Yellow Pencil is a quick route to fame and fortune, as the winners’ work is exhibited, their profile is featured on the D&AD website, and many more benefits.
“CMC students regularly do amazing work, and this is a great opportunity to receive some recognition and get a leg up on competition in the job market”, said Advertising Programme Leader David Alder.
D&AD have recently announced the 2014 briefs for their New Blood awards, which cover a wide range of subjects. This year there are 16 briefs from global brands (such as Nokia, NPower, Unilever, Purdey’s, WPP, Body Shop). Entries for New Blood awards close on 28 March, so students interested in participating should begin preparing now.
In addition to the New Blood awards programme, the organisation holds an annual New Blood Exhibition and opportunities for professional development including an academy festival available to the organisation’s university network.
Last summer, Cliff and David led a team of second and final year students (Georgina Robb, Tom Rickhuss, Ayumi Sugawara and Jonathan Augustin) to exhibit key aspects of the degree, as well as examples of outstanding student work, at the D&AD New Blood exhibition. CMC’s Creative Enterprise Bureau was also featured on the stand, fronted by Liam Toms, CEB manager. And this year we’re gearing up to go again.
Cliff says we have booked our stand, appointed student reps, and are ready to showcase our degree and examples of great student work. The exhibition will be staged at Spitalfields in London from 1 to 3 July, and is expected to attract over 6000 visitors, drawn from all facets of Media, Marketing and Communications, as well as prospective students, from the UK and abroad.
During the exhibition, there is a festival of activities, including seminars, talks, workshops and student surgeries. These are delivered by leading industry practitioners from across the globe, which is free to all registered students and academics as part of our membership.
Finally, D&AD offers the New Blood Academy for 200 top students selected from member institutions of the D&AD University Network. These students are rewarded with a two-week academy programme, that covers lectures, workshops, ‘surgeries’, projects and work assignments in leading agencies. Cliff notes this programme is highly prestigious, run by the industry’s foremost strategists and creatives, and students are paid. We will follow-up with further information on the application process so students can put their name forward.
D&AD describes itself as “home of the talented and skilled, the imaginative and the curious, the restless and the bloody-minded. Commercially savvy, sometimes romantic, often cynical and occasionally rather weird”.
For further information about the benefits of membership and to register, students can visit the organisation’s website. Where BU is a member, students have access to the organisation for free.