CMC Masterclass: Search Engine Optimisation talk on Wednesday

Wednesday’s masterclass event returns to the digital space with on ‘Search Engine Optimisation (SEO)……converting traffic to deliver good returns for clients’ with Peter Clapperton, a founding director of Searchsmith Ltd .  

Peter’s talk is a continuation of a series of masterclasses from key industry and academic speakers willing to share their expertise on marketing, advertising, PR, and politics & media. His Ringwood-based business delivers high quality traffic to client sites and help to convert that traffic to deliver meaningful return on investment.

Peter has worked with a range of clients, across all sectors and sizes, on the strategy and delivery of their digital marketing campaigns since 2000.  During this time, Peter has worked with clients such as LV=, the RNLI, Honeywell, Samsung, Balfour Beatty, Bosch and Yamaha. So, students are sure to learn a lot from current industry practice.

 

Session at a Glance:

What?: ‘Search Engine Optimisation (SEO)……converting traffic to deliver good returns for clients’ with Peter Clapperton, a founding director of Searchsmith Ltd.

When?: Wednesday,  19 November, 11 am

Where?: Lees Lecture Theatre

Who?: All CMC students and staff are invited to attend, but those studying Digital Communications Strategies and those with an interest in how to quantify benefits of digital investment will find it particularly appealing. That said, all who are interested in digital media will find it of interest.

Save the Date

On Monday, 25 November Chris Nurko, Global Chairman of FutureBrand (The Marketing Agency of the year in 2012) will spend time here at BU. Chris will be delivering a talk at noon on the 25th in the Shelley Lecture Theatre. This is a great opportunity to learn about brands, the future of branding and the value that branding can add to a company from one of the leading experts in the industry.

About the masterclass series

The masterclass sessions are hosted by members of CMC, either staff or students, and typically run weekly with a variety of topics that will appeal to students and staff in the group.

For further information on the Masterclass programme please contact Practice Fellow Melanie Gray at mgray@bournemouth.ac.uk.

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