CMC staff collaborate on Bangkok Corporate and Marketing Communication conference

Planning for the 1st International Corporate and Marketing Communication in Asia Conference to be held in Bangkok on November 18-19 is progressing well, reports Prof Tom Watson.

He has just returned from meeting his co-organisers Assoc Prof Jirayudh Sinthuphan and Assoc Prof Saravudh Anantachart of Chulalongkorn University.

The conference is being organised in collaboration by Chula’s Faculty of Communication Arts and the Corporate and Marketing Communication (CMC) academic group in BU’s Media School.

It has attracted interest from across Asia and the Middle East. The international review panel has chosen 30 abstracts from ten countries with a broad range of topics and approaches. Among the speakers will be Dr Ana Adi and Prof Watson (keynote speaker) both from the CMC group.

“At the Bangkok meeting, the conference schedule was finalised and other arrangements confirmed. The facilities at Chula are very good and enable us to run two parallel streams of papers on both days”, said Prof Watson. “We are really pleased with the response which is far more positive than expected. Already almost all speakers are confirmed to attend and registered.”

The audience will also include Thai and regional academics and representatives of the national advertising, marketing communications and public relations sectors. The conference schedule will be published shortly at http://cuprimcconference.net/.

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