Four advertising final years demonstrated their ‘Flair’ for the business in a competitive bid for New York Bakery Co. as part of their Campaign Planning Unit.
The unit requires students to run their own agencies and respond to a brief from a real client, which this year was bagel company New York Bakery Co. The team that received the highest grade was the ‘Flair’ agency, which was comprised by students Cat Puxley, Lucy Brett, Amy Rees, and Olivia Garhard.
For their success, the winning team was featured in a bus stop poster (left) that was displayed near the Fire Station at the Lansdowne Campus. The poster was paid for by MediaCom, CMC’s external collaborators on the project.