Dr. Adi teaches social media strategy in Thailand as part of first-ever BU collaboration with CU

Students at Chulalongkorn University in Thailand learn about social media strategy from Dr. Ana Adi as part of a BU-Chulalongkorn collaboration.

CMC lecturer Dr. Ana Adi returned to BU in July after a week teaching at the Faculty of Communication Arts of Chulalongkorn University  in Bangkok Thailand.

While there, Dr. Adi taught a group of master’s degree students in the international MA in Strategic Communication. She said it was a pleasure and honour to be invited to teach there and was impressed by the students’ hard work, creativity and resourcefulness. In particular, Dr. Adi commented on the dedication of the students, which she said are all employed full-time and taking evening classes seven days a week as part of their MA.

“I am also very thankful for the opportunity to have worked with them and learned about the rapidly changing digital and social media landscape and practices in Thailand, a country where Facebook rules the online environment but still has a lot to do to catch up on and captivate TV audiences,” she said.

Dr. Ana Adi (centre) spent a week teaching social media strategy in Thailand.

Presented in a workshop/lecture format Dr. Adi’s contribution to the programme focused on digital and social media strategy with particular attention dedicated to metrics and measurement. Dr. Adi received rave reviews for her work with the students, who remarked on the novelty and relevance of her workshops for their work.

Her involvement was the first collaboration in a newly formed partnership between Chula and Bournemouth University. She hopes to participate in future collaborations with Chula.

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