Vin Ray, renowned journalist, past BBC foreign editor and first Director of the BBC College of Journalism gave a guest lecture this week entitled ‘The Art of Original Storytelling’.
In the interactive session, he then provided students with many helpful tips and advice on how to be original and creative.
“Ask the disruptive questions”, said Ray for example. “Ask questions which go against the default narrative and against the media herd – What’s wrong with whaling? Do bankers deserve more pay? From looking in the opposite direction you might find a completely different angle to the story.”
“A good journalist is not just a journalist when they sit down at their desk in the morning” he also advised. Instead he encouraged all to remain constantly vigilant for stories – what annoys or amuses you on the way to work, what are people talking about at the pub? “There’s a good chance that what interests you and your friends will also be interesting to a large audience.”
Fundamentally Ray urged the final year journalism students to think outside the box, to be creative, to be different and to be bold.
Vin Ray provided the final guest lecture of the BA Multi-media Journalism course’s Professional Perspectives unit. Throughout the term, this has seen a huge variety of working journalists impart their knowledge, advice and experience on the final year students, about to enter the industry.