Held at City University, and led by Gill Hudson, Editor-in-Chief of Reader’s Digest, the day’s event featured lectures from a broad range of top players in the magazine industry.
Emma Penny, Editor of Farmers Guardian began the day with a recollection of the success of their recent ‘Tractor Factor’ campaign – highlighting the power of new technology for even traditional publications.
Highlighting the importance of social media, web presence and a broad range of digital platforms, Danton and Robinson used case studies and much personal experience to guide students in how best to utilise the available technology.
Taking example of The Week magazine, Danton however advised that not all publications necessarily benefit from every digital media, suggesting that identifying the brand’s unique needs must come before racing into every available digital medium.
Later, the student audience who had come from a range of PTC accredited journalism courses were treated to expert talks on copyright, paper quality and an interactive workshop session in how to have a great feature idea.