Professor Tom Watson is to be the keynote speaker for the International History of Public Relations Conference (IHPRC) in 2013. He established the conference in 2009 and will be reviewing the trends and future directions of public relations history when making his address on Monday, June 24.
“We have come a long way in just four years in terms of the rapidly increasing volume of public relations history research and articles,” he said. “Some 250 abstracts from around the world have been submitted to IHPRC for peer review, with half being invited to presentation. So it is timely to consider the past, present and future historiography of public relations. I will be arguing for a more critical, questioning approach.”
Prof Watson says PR history is now taking off as a field of research and needs more investment from industry and research bodies. “These are exciting times with the potential to reshape a century of interpretation of public relations,” he said.
Professor Watson’s research and writing on PR history has been published in Public Relations Review and he has presented papers and lectures on PR history at conferences and universities in Australia, England, Germany, Thailand and USA. Before joining Bournemouth University in 2007, he was Head of the School of Communication at Charles Sturt University in Australia.