The Call for Papers for the fourth International History of Public Relations Conference has been issued (see link below). Building on the success of previous conferences, it offers a wide range of themes.
For 2013, two new themes have been proposed:
Historical aspects of the professionalisation of public relations. This is a broad topic and can relate to the debate as to whether PR has emerged as a craft or a profession; the role and influence of industry organisations and educators; and the nature of ‘careers’ in the field, etc.
The historiography of public relations, which builds on our 2012 keynote speaker Prof Dr Gunter Bentele’s presentation, a paper by Profs David McKie and Jordi Xifra, and subsequent discussion.
“The professionalisation of public relations has been a debate in the field that goes back to the 1920s when it was advocated by the PR pioneer, Edward L. Bernays,” said conference chair Prof Tom Watson. “It has rumbled on for 90 years and the 2012 conference plenary decided it was a theme to explore further from an historical perspective.”
The conference, to be held at Bournemouth University on June 24-25, 2013, will also consider the historiography – the study and methodology of history – of public relations. The 2012 keynote speaker, Prof Dr Günter Bentele (Leipzig University), proposed the use of stratification models which may offer a “general, globally directed and integrated PR-historiography”. There was much debate over his paper and another from Profs David McKie (University of Waikato) and Jordi Xifra (Pompeu Fabra University) which has brought this theme to the 2013 IHPRC agenda.
“A success of IHPRC has been its diverse themes that have led to very rich content,” said Prof Watson. “Although two themes are highlighted for 2013, authors are not limited to them as the Call for Papers has 16 others to ponder.”
Abstracts must be submitted by Monday, December 10 this year to firstname.lastname@example.org. All will be reviewed by an international academic peer review panel, with decisions advised in the week of January 21-25, 2013.