Bournemouth University breaks geographical boundaries through an innovative virtual exchange
Final year Advertising and PR students studying ‘Transnational and Multicultural Communication’ took part in an innovative virtual cultural exchange with students in Mexico last term. The ‘exchange’, which involved a collaborative bilingual wiki and a series of seminars via videoconference, was the first in what has been planned as an annual collaboration between Media School students and students at the Universidad Autonoma Estado de Mexico (Autonomous University of Mexico State). The activity was co-coordinated by tutors Dr Carrie Hodges (BU) and Dr Lenin Martell (Mexico). Dr Hodges...
Read MoreA measure for success
In 1996, Seeing a huge opportunity for growth and refinement in measurement within the PR industry, Richard Bagnall left a successful career as a PR practitioner to join the start-up media evaluation company Metrica (now part of the Gorkana Group) as Managing Director. Today, Metrica is a highly respected measurement firm with a global presence; the leading company in its field. Richard is well-known within the PR and communications industries as a thought leader in his roles as both Metrica’s MD and Chairman of AMEC’s (the International Association for the Measurement and Evaluation of...
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