A measure for success
In 1996, Seeing a huge opportunity for growth and refinement in measurement within the PR industry, Richard Bagnall left a successful career as a PR practitioner to join the start-up media evaluation company Metrica (now part of the Gorkana Group) as Managing Director. Today, Metrica is a highly respected measurement firm with a global presence; the leading company in its field. Richard is well-known within the PR and communications industries as a thought leader in his roles as both Metrica’s MD and Chairman of AMEC’s (the International Association for the Measurement and Evaluation of...
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