CMC academic features in industry newsletter
Graham Goode, marketing lecturer, published an article about the importance of an industry placements in the Chartered Institute of Marketing’s (CIM) South West regional autumn newsletter. Graham, also the Higher Education Ambassador for CIM Dorset branch, discussed how it is beneficial for students and the companies that employ them. Karen Ephram, employability coordinator for the Media School, reviewed Graham’s article before publication. Drawing on a research, Graham highlights how placements offer students a route to employment as employers, when hiring for their graduate...
Read MoreAn update from Bournemouth University’s advertising society
A new year, new committee members and lots of exciting plans: the BU Advertising Society is now in its second year of existence and holds weekly meetings every Wednesday at 3pm in CAG01. The society was created and is run with the intention to establish it as an independent creative hub that unites all those interested in advertising, marketing and PR and provides speaker events and workshops to inspire and inform. When they’re not heatedly discussing the latest campaigns, the society also organises live briefs from local charities and organisations. Additionally, they’ve become members...
Read MoreA measure for success
In 1996, Seeing a huge opportunity for growth and refinement in measurement within the PR industry, Richard Bagnall left a successful career as a PR practitioner to join the start-up media evaluation company Metrica (now part of the Gorkana Group) as Managing Director. Today, Metrica is a highly respected measurement firm with a global presence; the leading company in its field. Richard is well-known within the PR and communications industries as a thought leader in his roles as both Metrica’s MD and Chairman of AMEC’s (the International Association for the Measurement and Evaluation of...
Read MoreMy placement journey – Mario Morello
BU PR student Mario Morello spent his placement as Digital Strategist at Lineupmedia and Assistant Account Executive at Shine Communications, working with clients spanning across Technology, FMCG, Entertainment, Fashion and Education. Here he is to tell you about his professional journey. Getting there Throughout the first two years studying PR at Bournemouth University, I increasingly felt prepared and confident about my future placement and couldn’t wait to start. Looking back at it, I feel the University contributed in two major ways to ensuring a successful placement. Firstly, the...
Read MorePRCA careers day
The PR industry generates £8.5 billion a year, with the average PR person working 49 hours per week and earning and annual salary of £48K (PRCA, 2012). To help aspiring PR professionals gain entry into this thriving environment, the Public Relations Consultants Association (PRCA) hosted a careers event at The Natural History Museum; an interesting paradox for an industry which is far from prehistoric. The event started off with an insightful opening from PRCA Chief Executive, Francis Ingham and Chairman, Sally Costerton, who gave an update on current happenings within the industry such as...
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