Alumni are invited to this year’s Chartered Institute of Marketing guest lecture event at BU.
If you work in Marketing, PR, advertising or want to gain an insight into the creative world of sponsorship and how to maintain its relevance in the coming years, then this year’s event is for you!
Successful Sponsorship: Leading the way in 2012
Wednesday 7 March 2012 – 6.15pm
Guest Speakers:
- Jeff Dodds, Executive Director of Brand and Marketing Communications, Virgin Media
- Jackie Fast, Managing Director, Slingshot Sponsorship
About Jeff Dodds:
Jeff joined Virgin in March 2009 as Director of Brand and Marketing, and Executive Creative Director for its television channels. In this role, he oversaw all on- and off-air marketing, and was responsible for full on-air rebrands of the LIVING, Virgin1 and Bravo channels. He then moved into a corporate role with Virgin Media, as Director of Internal Communications and Employee Engagement last year, prior to the sale of the TV channels to Sky in June 2010.
Jeff Dodds (r) with the Media School's Dr John Oliver.
Before joining Virgin, Jeff spent five years at Honda, where he headed up the marketing function, and oversaw many high profile TV campaigns. During his time at Honda they were actively involved in sponsoring Formula1, British Superbikes and Powerboat racing. Previously, he spent two years as the Director of Brand and Marketing for Callaway Golf, where he was responsible for marketing, public relations, European product development and activating the sponsorship of many high profile players such as Ernie Els and Phil Mickelson.
Virgin Media are sponsors of the VFestival, one of the UK’s biggest music festivals and a few months ago announced their sponsorship of Britain’s Got Talent, one of the most popular shows on TV. Most recently, Jeff has been involved with Virgin’s newest campaign featuring Usain Bolt and Sir Richard Branson to introduce a new brand-line ‘Keep Up’.
About Jackie Fast:
Jackie Fast, Managing Director of Slingshot, will be talking about all aspects of the agency side of sponsorship and her experiences of managing this dynamic sector.
Slingshot Sponsorship consults with multi-national agencies to integrate sponsorship offerings seamlessly within the entire brand and marketing communications strategy. They ensure their clients (including EA Sports, BBC Worldwide and Mencap) get the specific sponsorship information required to create award-winning and engaging marketing campaigns with innovative approaches to utilising sponsorship rights.
Find out more …and network!
Facebook: www.facebook.com/BUCIMEvent
Twitter: @BUCIMEvent
To book your place:
Tickets are free, but spaces are limited. To secure your attendance, email: cimevent@bournemouth.ac.uk
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